Part of our mission as a company is to live by our mantra of being Fine Folks. One way we do that is by donating our marketing and design skills to helping nonprofits. One of our big initiatives this year was developing a campaign for Keep Fish Wet, a fantastic organization that promotes proper fish handling and the science of why it's so important. The outcome of that work is #NOFISHDRYJULY. We challenge everyone to not take a single fish pic for the month of July so we can give the fish a break during the hottest time of the year, and also take a look at ourselves and how we each document the fishing experience.
With many places in North America enduring extreme drought and water temperatures much higher than normal, let's give the fish a break during one of the hottest months of the year by keeping them wet and releasing them quickly.
Instead, we hope you will post other artful shots showing what else you love about the angling experience.
Tag your non-fish pics with #NOFISHDRYJULY and follow @keep.fish.wet to be entered into giveaways with prizes from — @tenandtwoco @Patagonia_Flyfish @bajiosunglasses @fulling_mill
To learn more, check out Keep Fish Wet