Part of our mission as a company is to live by our mantra of being Fine Folks. One way we do that is by donating our marketing and design skills to helping nonprofits. One of our big initiatives this year was developing a campaign for Keep Fish Wet, a fantastic organization that promotes proper fish handling and the science of why it's so important. The outcome of that work is #NOFISHDRYJULY
A couple of weeks ago, we had the opportunity to hang with our good friend, Erik Johnson to learn a bit more about his creative fly-tying process and what his summer's gonna look like.
Growing up in Illinois, I distinctly remember my grandma and grandpa loading up the IH pickup with fishing gear and their boat and heading to Minnesota for weeks of fishing every summer. The idea of that crosses through my mind every now and then while out fishing on local lakes.
Ten and Two Co. was born during conversations on the way to the river and on napkin sketches between beers and cheeseburgers in rural bars on the way home. As a business enterprise it is some sort of combination of side hustle, money sink, regional advocacy, and/or art project by a couple of fly fishermen, dads, designers/creatives, and friends named Phillip Clark and Brian Slater.
We started Ten And Two Co. to not only bring attention to midwestern design, culture and landscapes, but to lend a pro bono hand to conservation groups and outdoor organizations that need creative support getting their message out.
Back in January when we were just dreaming of fishing without frozen guides, we had the pleasure of hearing Bob Bickford speak at Mend Provisions. Bob is a long standing guide of local waters and a guru and advocate for one of our local bass havens, the St. Croix. This is where Bob introduced us to his signature bass bug, The Templeton.
Sometimes the fishing gods just happen to smile upon you, at least they did last year around this time when we drew a lucky permit to float the Smith River in Montana. If you didn’t know, the Smith is a pristine waterway along the Lewis and Clark National Forest flowing towards Great Falls where it joins the Missouri.