Small batch goods inspired by our lives in Flyover Country. Each purchase helps our effort to support nonprofits that protect our fisheries and the lands that surround them.
Part of our mission as a company is to live by our mantra of being Fine Folks. One way we do that is by donating our marketing and design skills to helping nonprofits. One of our big initiatives this year was developing a campaign for Keep Fish Wet, a fantastic organization that promotes proper fish handling and the science of why it's so important. The outcome of that work is #NOFISHDRYJULY
A couple of weeks ago, we had the opportunity to hang with our good friend, Erik Johnson to learn a bit more about his creative fly-tying process and what his summer's gonna look like.
Growing up in Illinois, I distinctly remember my grandma and grandpa loading up the IH pickup with fishing gear and their boat and heading to Minnesota for weeks of fishing every summer. The idea of that crosses through my mind every now and then while out fishing on local lakes.